Project hero — pending
Classic Theme Revival
01 — Problem
An e-commerce stack stuck in the past
A legacy Shopify build was bleeding conversions to slow templates and a React storefront nobody could safely touch. Every fix risked breaking checkout.
02 — Solution
Modern platform, zero-downtime cutover
Diagnosed and resolved the React performance bottlenecks, then led the migration to Shopify's Store 2.0 framework — plus a set of bespoke PHP applets for the WordPress properties running alongside it.
Wide mockup
Fig. 01 — Storefront template, desktop 1440
Admin screen
Detail crop
03 — Impact
Store 2.0
Shopify framework migrated client-wide, unlocking modern checkout and theme extensibility.
0
Checkout incidents during cutover
3+
Teams mentored on the new stack
100%
Legacy React bottlenecks resolved