Project hero — pending

Block Theme Migration

Client

Gara Group

Year

2024

Role

Frontend Engineer / Web Designer

Inherited

Manual scaffolding · No shared framework

01 — Problem

Every new client site started from zero

Each new engagement meant rebuilding the same patterns from scratch — no shared component library, no CLI, no way to scaffold a new site faster than the last one.

02 — Solution

A framework and a CLI, not just a theme

Built a proprietary WordPress content builder on React.js and Alpine.js, paired with a bespoke CLI to scaffold new projects in minutes — then used the same foundation to standardize email builds via MJML and deploy across WordPress, Webflow, and Shopify alike.

Wide mockup

Fig. 01 — Content builder UI, desktop 1440

Admin screen
Detail crop

03 — Impact

3

Platforms — WordPress, Webflow, and Shopify — served by one shared toolkit.

1

CLI tool built in-house

MJML

Email framework standardized

0

Projects restarted from scratch after rollout

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