MARCO LIZARDO

PROFESSIONAL SUMMARY

Senior Web Engineer with 5+ years of experience architecting custom WordPress ecosystems, modern frontend frameworks, and conversion-optimized e-commerce platforms. Proven track record of bridging the gap between high-fidelity design and technical execution. Adept at building proprietary tooling, optimizing legacy React/Vue codebases, and establishing CI/CD workflows that reduce production timelines and scale enterprise web operations.

CORE COMPETENCIES & TECH STACK

Languages: JavaScript (ES6+), PHP, HTML5, CSS3/SASS, SQL, Liquid, HubL
Frontend Frameworks: React.js, Vue.js, Alpine.js, Tailwind CSS, GSAP
Backend & CMS: WordPress (Custom Themes, Block Dev, ACF), Shopify (Store 2.0), Webflow
Tools & Architecture: Git, Node.js, Webpack/Vite, CI/CD pipelines, MJML (Email Dev)
UI/UX Design: Figma, Adobe XD, Photoshop, Illustrator, InDesign

PROFESSIONAL EXPERIENCE

Medallia, Inc. | Remote

Web Specialist / WordPress Engineer | Apr 2024 – Feb 2026

Architected and engineered the new corporate website's technical foundation, successfully migrating the platform from Nuxt.js to a highly optimized, custom WordPress theme.
Developed a proprietary block framework leveraging PHP, ACF, SASS, GSAP, and Alpine.js to enable scalable, dynamic content creation for the marketing team.
Established and documented Standard Operating Procedures (SOPs) and Git-based CI/CD workflows, significantly improving cross-functional team collaboration and site maintenance efficiency.

Gara Group | Remote

Frontend Engineer / Web Designer | Jan 2023 – Apr 2024

Engineered a custom WordPress theme and proprietary content builder using React.js and Alpine.js, coupled with a bespoke CLI tool, to automate and accelerate site development.
Spearheaded the technical design and deployment of dynamic web applications across WordPress, Webflow, and Shopify.
Modernized legacy web environments into high-converting platforms, directly contributing to increased client revenue and user engagement.
Crafted and optimized responsive email architectures for Velovita using MJML, elevating campaign performance and delivery rates.

Kickstart Dental | Remote

Web Developer / Designer | Jul 2022 – Jan 2023

Designed and implemented efficient design-to-build workflows, reducing project production timelines by 50%.
Executed complex WordPress site migrations, revitalizing legacy infrastructure into modern, conversion-optimized digital platforms.
Led the integration of custom WordPress themes and advanced builders to deliver highly tailored user experiences.

Dude Agency | Remote

Web Developer | Jul 2021 – Jan 2023

Diagnosed and resolved critical performance bottlenecks in legacy React codebases, ensuring optimal site functionality and speed.
Spearheaded the migration of legacy Shopify environments to the modern Store 2.0 framework, driving e-commerce innovation for clients.
Developed and integrated bespoke PHP applets tailored to specific client needs within WordPress environments.
Mentored internal technical teams by leading educational workshops on modern Shopify, WordPress, and HubSpot development practices.

Web Designer | Jan 2021 – Jul 2021

Led the UI/UX redesign of the company's primary website, establishing a compelling online brand presence.
Developed high-conversion landing pages and integrated custom functionality using advanced page builders.

Engranes De Ley | Remote

Web Designer | Mar 2020 – Nov 2020

Led the UI/UX design and high-fidelity prototyping for the company's inaugural mobile application, setting a new standard for interface excellence.